Overview: This piece highlights my skill in revitalizing an already conceived concept by elevating its essence. Duplin, a North Carolina-based wine brand, features a wine named Sweet Lily. The initial design lacked vibrancy, presenting an opportunity for improvement.
Design: My creative process commenced with sketching ideas in my notebook, envisioning a captivating mascot that embodies the essence of Sweet Lily. Considering the brand's target audience, predominantly older women, I aimed to create a character that resonates with them. When addressing the packaging, my emphasis lay on refining typography and color choices. The goal was to maintain a sleek and clean appearance while infusing an element of fun.
