Overview: Voices, a festival concept born from my passion, is a celebration crafted to amplify women's voices. Deliberately selecting a hypothetical time and place, I conceptualized the festival and meticulously documented every detail in a comprehensive brand book that serves as a testament to my dedication to empowering women's voices.
Design: I opted for a harmonious blend of vibrant pinks and oranges, interspersed with neutrals to accentuate the brand's identity. This careful color curation aims to evoke a sense of empowerment and inclusivity. As a testament to my commitment to the brand, I envisioned and brought to life a series of business cards, each a potential piece for distribution, showcasing my attention to detail.
The promotional materials extend beyond the traditional, with a visually striking poster to attract attention. Furthermore, I took the initiative to craft a mock-up of a branded mug—contemplating the event itself and the potential for event memorabilia. This comprehensive approach underlines my capacity to envision and realize an entire brand experience, demonstrating my proficiency in conceiving and executing every facet of a brand's identity.
